Google Adwords / PPC

Course Details:

  1. Google AdWords Overview
  2. Introduction to Google Adwords & PPC advertising
  3. Setting up Google Adwords account
  4. Understanding Adwords account structure
  5. Campaigns, Adgroups, Ads, Keywords, etc
  6. Types of Advertising campaigns
  7. Understanding Adwords algorithm
  8. Understanding bids
  9. Creating Search Campaigns
  10. Types of Search Campaigns
  11. Creating one search campaign
  12. Doing campaign level settings
  13. Understanding bidding strategy?
  14. Importance of negative keywords in optimization
  15. Understanding ads placement
  16. Creating diff. adgroups
  17. Understanding different types of bid strategy
  18. Advanced level bid strategies
  19. Introduction to Keyword Tool Planner
  20. Understanding keywords
  21. Adding keywords in ad-group
  22. Understanding types of keywords
  23. Some Tips and Tricks for Keywords selection

Questions / Answers.

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Duration:

15 Days (30 Hours) Weekend batch.

Location:

Mulund West.

Fees:

Rs. 12000 Only.

Pre-requisite:

Basic Knowledge of Internet & Computers.