- Google AdWords Overview
- Introduction to Google Adwords & PPC advertising
- Setting up Google Adwords account
- Understanding Adwords account structure
- Campaigns, Adgroups, Ads, Keywords, etc
- Types of Advertising campaigns
- Understanding Adwords algorithm
- Understanding bids
- Creating Search Campaigns
- Types of Search Campaigns
- Creating one search campaign
- Doing campaign level settings
- Understanding bidding strategy?
- Importance of negative keywords in optimization
- Understanding ads placement
- Creating diff. adgroups
- Understanding different types of bid strategy
- Advanced level bid strategies
- Introduction to Keyword Tool Planner
- Understanding keywords
- Adding keywords in ad-group
- Understanding types of keywords
- Some Tips and Tricks for Keywords selection
Questions / Answers.
15 Days (30 Hours) Weekend batch.
Rs. 12000 Only.
Basic Knowledge of Internet & Computers.