Brand identification is the ability to recognise a brand based on visual cues such as logo, tagline, colours used in the advertisement or the product, etc. When it comes to establishing a firm in a foreign market, however, brand recognition goes a step further. Building a terrific brand identity is essential for your business It […]
The Digital era is here to stay. Digital marketing for exporters has to employ electronic media to advance their businesses. Without an online presence, in the current scenario, such businesses could soon be non-existent. As the world is becoming increasingly digital many businesses have evolved and have adopted the digital module as a norm to […]
Every business aspires to create an international image for its brand. It is one of the top corporate goals and a way forward for any business. However, when it comes to marketing and exporting your brand product or service, overseas, the roadmap is different. Breaking away from the strategies used in the domestic market, international […]
With changing times the method of communication has evolved. We have gone from get-togethers to video calls even with the closest of our friends. The pandemic has changed the business scenario as well. We have moved from physical meetings to Zoom calls for most of our existing customers as well as our potential clients. With […]
The Internet is a large database in which every website is like a sub-database. Usually, for any research, everyone mostly depends on search engines like Google, Yahoo & Bing. So, why not target this audience who are genuinely looking for your product or services? This can be done by influencing search engines for showing your […]
