Every business aspires to create an international image for its brand. It is one of the top corporate goals and a way forward for any business. However, when it comes to marketing and exporting your brand product or service, overseas, the roadmap is different. Breaking away from the strategies used in the domestic market, international […]
With changing times the method of communication has evolved. We have gone from get-togethers to video calls even with the closest of our friends. The pandemic has changed the business scenario as well. We have moved from physical meetings to Zoom calls for most of our existing customers as well as our potential clients. With […]
The Internet is a large database in which every website is like a sub-database. Usually, for any research, everyone mostly depends on search engines like Google, Yahoo & Bing. So, why not target this audience who are genuinely looking for your product or services? This can be done by influencing search engines for showing your […]
“Stay home, stay safe” has become the new-age mantra in 2020 at a time when the world is grappling with the COVID-19 pandemic. In 2020 we can observe and feel the impact of COVID-19 on a company of any size. By now, many have reformed their business logic by cutting operating expenses, they chose to […]
See how a Business grew by 500% using Digital Marketing : A Case Study Mr. Rajesh had been into traditional B2B business for the last 10 years. With products spread under 10 different categories and costs ranging from Rs 50 to Rs 5000, it catered to around 5000 customers. With all the buzz around about […]
Does my Business need a Website or a Mobile App for Digital Marketing? This is a big question in today’s time for traditional businessmen and hence we have tried to give a simple explanation towards it. Current state: Some businesses already have a website just for online presence. This website is not marketed to attract […]
Print Media This is a form of marketing used by Businesses to market their company via tangible media like Newspaper advert, Pamphlets, Hoardings, etc. This is the traditional way of marketing your business for multiple decades. ADVANTAGES: 1. The easy and traditional way of communication. 2. Works well for the local market. 3. Considered as […]
Semi Entrepreneurship In recent times a lot of people are moving towards Semi Entrepreneurship (read more to know about this term). This trend is seen rising typically in developing countries like India. Last decade (the Year 2003-2013)saw a steep rise in the number of jobs in the market. Professional degree holders like CA, Engineers (specifically IT), CS, Interior […]
Digital marketing is building the brand or promotion of products via one or more forms of electronic media and differs from traditional marketing. More and more businesses are seeing greater chunks of their revenue come from digital and online marketing, fueling a spark in demand for people with digital media marketing skills. Below are a few tips for […]
